Privacy Policy
Effective Date: 1 July 2025
This Privacy Policy applies to Innovative House Pty Ltd (ABN: 18 103 341 180), the operator of the Peace Baby mobile applications ("the App") and the website peacebaby.com ("the Website"). We are committed to protecting your personal information and complying with all relevant privacy laws.
1. Who We Are
Innovative House Pty Ltd ("we," "us," "our") is an Australian company based at 223 Hawthorn Road, Caulfield North, 3161 Victoria, Australia. We develop and operate wellness and audio experiences through our Peace Baby App and Website, available internationally.
2. What Information We Collect
We may collect the following types of personal information:
· Name and email address
· Account login details
· User profile information (e.g., selected content preferences, questionnaire responses)
· Usage data (e.g., pages visited, audio tracks played)
· Device and technical data (e.g., IP address,device type, OS, crash logs)
· Location data (if you permit location access)
We do not collect sensitive personal information (e.g., health or biometric data) unless you explicitly provide it.
3. How We Use Your Information
We use your personal information to:
· Provide you with access to the App and Website
· Personalise content recommendations (e.g., based on questionnaire answers)
· Improve our products and user experience
· Communicate with you (e.g., for support,updates, or marketing with your consent)
· Comply with legal obligations
4. International Users and Legal Bases
For EU/UK Users:
We process your data in accordance with the General Data Protection Regulation (EU GDPR) and UK GDPR. Our legal bases include:
· Your consent (e.g.,for marketing)
· Contractual necessity (to provide the app)
· Legitimate interest (e.g.,analytics and security)
For U.S. Residents (California, etc.):
We comply with the California Consumer Privacy Act (CCPA). You may:
· Request access to or deletion of your personal data
· Opt out of data sales (we don’t currently sell your data)
· Appoint an agent to make requests on your behalf
For Canadian Residents:
We comply with PIPEDA and similar provincial laws. You may request access to and correction of your personal data.
5. Cookies and Tracking
Our Website may use cookies or similar technologies to:
· Analyse usage and performance
· Remember your preferences
· Serve personalised content
You may adjust your browser settings to block cookies or opt-out via cookie banners where required.
6. Data Retention and Security
We retain your data only as long as necessary for our purposes. We implement appropriate technical and organisational measures to secure your data from loss, misuse, or unauthorised access.
7. Sharing of Information
We only share data with:
· Trusted third-party service providers (e.g.,cloud hosting, analytics)
· Legal authorities when required
· No third party receives your data for advertising without your consent
8. Your Rights
Depending on your location, you may have the right to:
· Access or correct your personal data
· Request deletion of your data
· Object to or restrict processing
· Withdraw consent for marketing
· Lodge a complaint with a data protection authority
To exercise your rights, email: [email protected]
9. Children's Privacy
PeaceBaby does not knowingly collect data from children under 13 without verifiable parental consent. If you believe a child has submitted data, please contact us immediately.
10. Ownership and Data Transfers
Your personal data may be processed outside your country (e.g., in Australia or U.S.). We ensure appropriate safeguards for international transfers.
11. Changes to This Policy
We may update this policy periodically. If the changes are material, we will notify you via email or app notification.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights:
Innovative House Pty Ltd
Email: [email protected]
Address: 223 Hawthorn Road, Caulfield North, 3161 Victoria, Australia
